Osmo Mini Studio
Providing a Healthy Option for Burger King Kids Meals
OBJECTIVE
To discover an intersection where screen time meets fast food. By partnering Osmo together with Burger King, there is a unique opportunity to spread the love of learning to a much wider audience, and leverage Burger King’s desire to explore more healthy options for children—beyond food.
APPROACH
While the Osmo system traditionally uses larger smart devices like tablets (along with tangible pieces to interact with), this concept explores how the core experience can be tailored to a wider audience by including specific hardware within Burger King Kids Meals which work with smartphones.
What’s Included
Each Burger King Kids Meal contains 1 of 6 collectible Osmo cards, each featuring a different character from various Osmo games. The backside of the card serves as a reusable drawing surface. The package also includes a mini wet-erase marker, and a pop-up Osmo Base.
Activity Prompt
In this case, Mo provides a scenario where he needs your help to carry out some of his ideas or to solve a problem.
“Let’s have a party! The thing is, I don’t have any decorations or food. Do you think you could help me make some?”
The child can then use the drawing side of the card to create the things Mo needs.
The Magic Moment
Once the drawing is complete, the child can capture it using the camera. The child will then be instructed to place the phone in the base, and the card in front of the base in traditional Osmo fashion. Mo will then pull in the drawing and bring it to life on the screen! Kids will also have the opportunity to use what they’ve drawn to create a custom background for photos. They have the ability to freely place elements they’ve drawn as well as Osmo characters in order to capture their own memories.
